LED VFX specialist Scott Russel has joined audio-visual and entertainment technology company, Anna Valley.
Russell has been appointed into the newly created role of director of accounts for film and drama, effective October 1, 2020.
He will largely be responsible for spearheading Anna Valley’s expansion in these markets.
Russell has over 36 years of experience in live events, feature films and music touring.
He first began his career as a video technician at Samuelson Film Service and went on to become a freelance cameraman, before moving into video project management with positions at PSL and Creative Technologies.
Peter Jones, Anna Valley’s MD said: “Scott’s experience, knowledge and contacts in this relatively new but quickly growing field make his appointment a real coup for Anna Valley”
“We already have an excellent reputation for providing screens on high-end productions and for creating immersive environments and extended reality stages.”
He added: “Scott’s addition to the team will help us move to the next level in this industry.”