Marketing compliance specialist company FirmDecisions has appointed Federica Bowman as global CEO.
She succeeds Stephen Broderick who is leaving the business to “pursue other opportunities”.
Before joining the FirmDecisions team, Bowman was previously Ebiquity’s global digital lead based in New York and London. She was managing director of Fox Networks, a division of Fox International Channels, head of international supply at Advertising.com, and held various digital media planning and buying roles at agency republic, i-Level, and EHS Brann.
Prior to being appointed CEO of FirmDecisions, Bowman was managing director for FirmDecisions’ global digital services.
Bowman said: “I’m excited to lead a new chapter for FirmDecisions. Today, the business is recognised as the leading trusted voice in driving the transparency agenda. This is a unique position which I, and the rest of the management team, look forward to building upon as we continue to serve our clients’ needs for transparency and strong client-partner relationships.
“Nick Waters, global CEO of parent company Ebiquity plc, said:“After conducting an extensive search spanning both internal and external candidates, we are very pleased to announce Federica’s appointment. Her impressive track record both within Ebiquity and FirmDecisions, as well as in her roles prior, make her the natural choice.
“She has formed an integral part of our senior team and played a significant role in pushing FirmDecisions into its current market leadership position with regards to our digital service offering.”
He concluded: “Alongside a strong global team of experts who are leaders in their field, we are confident that under Federica’s leadership, FirmDecisions will continue to drive transparency and deliver with their typical rigour and relentless client focus.