Kim Kardashian West is the latest public figure to join the #StopHateForProfit campaign, an ongoing campaign that aims to “hold social media companies accountable for hate on their platforms”.
Organisers for the campaign have called for a social media blackout by celebrities, adding that “social media must prioritize people over profit, and they must do it now”.
In a statement on Twitter, Kardashian West said: “I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart – only to take steps after people are killed.
“Misinformation shared on social media has a serious impact on our elections and undermines our democracy. Please join me tomorrow when I will be “freezing” my Instagram and FB account to tell Facebook to #StopHateForProfit.”
She joins the likes of Jennifer Lawrence, Sacha Baron Cohen and Mark Ruffalo , who have also expressed their support and participation in the movement.
The campaign, which is supported by more than 1,200 businesses, non-profits and consumers, previously “sent a clear message” to Facebook in July with an ad pause.
The campaign has now launched its latest Week of Action, and is asking participants to post specific messages online this week.
According to organisers, these messages “will be about the harms that Facebook is inflicting on our society and the importance of voting”.
This included a 24-hour Instagram ‘freeze’ yesterday (16 September) in which participants were asked to not publish any posts that day.
The Week of Action will end on 18 September, with a “call to urge people to vote and demand that Facebook stop undermining our democracy”.
Its organisers added: “We are quickly approaching one of the most consequential elections in American history. Facebook’s unchecked and vague “changes” are falling dangerously short of what is necessary to protect our democracy.
“Facebook’s role in the Kenosha shooting—which was flagged as violating their policies hundreds of times—is a reminder that changing policies without changing enforcement means little. It reinforces the fact that lives are on the line.”